One of the great tips I found out when I started to market online was that you don’t chase after traffic. You find out where it’s going and you get yourself in front of it.

Now, that sounds like common sense to me. But exactly how do you do that?

Well, one way is to craft a 300 to 500-word sample of your expertise, in other words, an article, and then submit it to an article directory. The number one article directory is www.EzineArticles.com, and read this statistic: They get fifteen million unique visitors a month on their website. That’s half a million each and every day.  And around 25,000 in just one hour. So that’s a great example of getting yourself in front of where the traffic is going.

And that’s just on the EzineArticles site itself because people come there to read information now because they’ve become the dominant article directory. What article directories are all about is a content provider to people that have websites, blogs, newsletters, who don’t or can’t create their own content. So you can go to an article directory and look for articles on your topic or what you’re writing about in your newsletter, website or blog, and take that article in its entirety with the links that are in it and use it.

And so that’s how, when you write an article, you get not only all the EzineArticles traffic but then you also get other people’s traffic, as they broadcast your article out on their newsletter, blog or website.

And all of a sudden you’re getting in front of all these other people. And if you craft your resource box correctly at the end of your article, when people read that article, they can’t wait to click on the links and visit your website.