As you may have heard by now, I’m starting up a brand new Bootcamp program called 50 days to $50k. One of the reasons I’ve decided to offer this new program is to help answer the questions I’m asked most often. One of those questions is how do I market my business online? Well, I can’t give you all the answers in this post (you’ll have to join the Bootcamp for that!) but I can share a few things that will help you establish your online credibility.
Offer a free report - Yes, that means writing content, but you don’t have to start from scratch. I know you have articles that you’ve written or a training you have offered, emails you have sent, etc. that you can reuse and turn into a report. Make sure you really offer some value to your target clients in this report. Talk to your current clients, take a poll on Twitter and ask for input – find out what your target customers want. Then, write your report, add a sign-up box on your website where people must opt-in to get your awesome report and then they are on your list!
Use your JigsawBox – if you are a JigsawBox client, then offer a free package in your JigsawBox. You can offer a preview of a program you already have, or develop some modules based on your free report. This will also be a way to get your potential clients on your list, and help promote all of your other fantastic JigsawBox packages you offer too.
Free e-course – similar to a free report, you can set up a free e-course and ask people to sign up for that too. Use a program like 1ShoppingCart that will allow you to send out emails once a day, once a week, etc. and develop an email series to help teach your soon-to-be clients about about a topic you are an expert in. If you are a career coach you may want offer an e-course on how to prepare a resume, for example.
Whatever option you choose, make sure that you include valuable content. Give the people that opt-in for these programs real value, share useful information, tips, ideas, resources for more information, suggestions, etc. The goal is to not just get people on your list, but to also establish your expertise. The more value you share, the more credible you become. Your new visitor may not be ready to buy anything right away but after reading your material, learning more about you and all the knowledge that you share for free, they will be much more likely to make a purchase from you in the future.
What is your favorite way to establish your online expertise? Are you writing articles, newsletters, hosting teleseminars? What is working for you and what hasn’t? Share below so we can all learn together…