We all have the capacity for challenges. Some of us aren’t so keen on them and when they come about we eye them with an aura of suspicion. Others are more challenge focused – we use them to propel ourselves into success and make them part of our path toward achieving our goals. In this blog I want to share with you why and how you can use those challenges to not only succeed but ensure that you are forging a path with momentum that lasts far beyond after the challenge has been won.
Challenge yourself to clarity.
You know who you are. You know what you represent. You know what you are trying to build and sell. That’s great – but what about them? The potential client. Does that potential client know that you have exactly what they need? Challenging yourself to clarity means to be clear about who you are and what you are offering. It means to tell that potential client WHY they need what you have and why today is the day that they are going to make that change. Be specific about what you can do for them, what you can show them, and what they will take away after purchasing your product or service. Your truth in your abilities is an amazing marketing strategy.
Challenge yourself to short and long term success.
There are significant benefits to challenging yourself with both long and short term goals and unfortunately we sometimes lose focus when we feel that we are failing or that plans aren’t going according to our specifications. In reality, all we really might need is some strategic work on choosing our goals.
The Short Term:
Challenge yourself to short term success. Make a vision board for the next three months that highlights what you want out of your business. Pick one or two goals and then pick one or two strategies for each. Define how you’ll get there using those strategies and how you’ll market to their demographic.
The Long Term:
Long term goals are meant to be expansive. An example of this type of goal could be having that network of coaches, trained by you and distributing your products, services, and techniques. Define how you’ll get there by connecting the short term goals to the long term ones. Define strategies that you’ve used, that are tried, true, and tested, and detail how you’ll put these into action. Don’t be afraid to incorporate what you learn along the way or improve your strategy. Goals change, so does the direction in how you get there.
Finally, Make motivation a challenge.
I know it’s hard to keep the momentum going day in and day out. When at first you succeed but then hit that drop off – it isn’t a failure – it is a part of the process. Learn from the dips and slow parts of your business. Figure out what you may be doing less of or differently, or perhaps what you integrated that is new. Motivate yourself to focus on the continued success of your business and growth of your client base. Use the time that you might be negative toward learning better ways to grab exposure and market to the people who need you most.
Be clear. Have goals. Make challenges. Stay motivated. Tools for success at any time.