1. Gone are the days of one-way communication on the web. The days when you simply told your clients what you wanted them to know about your product, you controlled your PR and customers bought what you had or they didn’t.
Now the consumer wants to interact with you and your products, they have questions they expect to be answered, they’re interested in finding out information and discussing it with you.
If they like you, and more importantly, if they don’t, they’re telling their friends on Facebook and Twitter in a moment and they can make your reputation or break it overnight.
You need to give your potential clients a place to be heard, a place to voice their concerns, which you can then address quickly and competently, to further enhance your reputation as an expert in your field and manage any bad feelings or questions. And a blog can be it!
The beauty of a blog lies in it’s two-way communication and the ability for your readers to add their own comments and contribute to the discussion. It’s a place you can find out if they hate your new product and why, or what problems they’re facing that you can help them fix. Not having one isn’t really an option.
2. Google LOVES blogs. Traditionally it can take 6-8 weeks for a normal web page to get found and indexed by google. This is because websites don’t have a standard template that google can easily understand. Google knows where to go to look for information on a blogsite, as they use a common template that is already Search Engine Optimisation friendly.
In a nutshell, if Google likes you, you’ll get found more easily.
For example, I have Google alerts set up to inform me when a post mentions my name or JigsawBox and google can find it as quickly as 30 minutes after that post has been published. And that’s quick.
3. Because wordpress and other blogging platforms are easy to update, you can have fresh, new relevant content appearing all the time. You no longer have to contact your web developer for every little change you want to make, add new pages, or totally change the look and feel of your site. You can do this yourself, quickly and simply, so it costs you nothing more than your time.
4. You can log into and update your blogsite wherever you are in the world quickly and simply.
Are you still holding back and not using a blog in your business? Or is your blog your passion? Share here….
Great free resource to go with this post: Micheal Dunlop’s e-course: How To Make Money With Blogging.