Blogging for business doesn’t have to be boring, but it does have to be you!
If you are a business, coaching or not, and you have found your way to the internet then you have no doubt also found your way to your very own blog. Consciously we know that using blogs to advertise our products and services makes a dent in our business. If you are like many others when you start to focus solely on the business you start losing the personality that you bring to the party. No matter what you blog for, it’s important that you retain the best part of your organization – YOU!
So let’s talk about using the blogs for business. True, it is about blogging to talk about your company and give your clients (current and future) the facts about what you do. It’s also true that making an impression is and defining your place in THEIR success story. Make your blog not just one that meets their business needs, but one that introduces you as a coach and as someone that they need in their lives. Insert your product or service into their dreams of attaining whatever goal is at the forefront of their minds and let them know YOU understand what they are going through because you have:
- Been there.
- Shared similar experiences.
- Can relate because you’ve helped others in similar situations.
Use the blog to give them the 5 W’s: Who, What, When, Where, and Why they need YOU specifically. Don’t drown those clients in the “OMG MUST BUY NOW”, be an effective marketer by connecting and the convincing. Remember, whatever you promise make sure that you can commit to and provide. Give the outside world an in-road into your expertise so that you become the only expert they turn to when they need an infusion of the possibilities that exist to them.
You are the catalyst of change in the lives of those that find you. Show them the light that you provide.