Let me explain how that works in our business so you can see what I mean.
Here at JigsawBox we constantly get asked for new features. Can you develop and autoresponder to go with JigsawBox? Can you create your own shopping cart we can integrate? Does JigsawBox do sales pages? Can my clients book appointments into my diary using JigsawBox?
And our answer is ‘no’ and here’s why. Aweber, Infusionsoft and 1ShoppingCart have spent gazillions on perfecting an autoresponder that works. Same with the shopping cart idea. WordPress is already perfect for creating sales pages, and Timetrade is the thing to use for booking client appointments online.
Can you integrate all these things with your JigsawBox? Absolutely. Do we want to divert our resources into trying to provide these for you? Certainly not.
I’m a great one for listening to what your market tell you they want, however we pride ourselves on the fact that we say ‘no’ to a huge percentage of customer requests for development.
We take Steve Jobs’ stance when he quoted Henry Ford who said ‘If I’d asked them what they wanted, they’d have asked for a faster horse’.
Our focus is on making JigsawBox THE number one piece of toolkit for any serious coach. We’re working every day to make it faster, prettier and easier to use. In fact later this week we release the ‘copy module’ and ‘copy package’ feature that you HAVE all been asking for – because this supports our core purpose of providing a simple, elegant, beautiful piece of technology that allows coaches to sell more than their 1: 1 time and have the time, money and freedom to do more of the stuff they love.
So what’s the mindset piece here? List out 10 things you’re going to say ‘no’ to offering as part of your services and get really really focused on that one thing you do really well, better than anyone else in the world.