That really thumped into me with an almighty whack an understanding I’ve had for years – I know all about ‘not playing small’ and ‘going after the big vision’.
But this quote really reminded me that when you’re not playing full out, you’re cheating your potential clients out of the help you could provide them with.
I know it can be frustrating when you’re not serving as many clients as you’d like to.
I also know it can be tempting to give up.
But I see it like this. There are hundreds, if not thousands of people out there who are waiting for you. If they never find you, their lives will be crap. And that will impact on their kids, their husbands and wives, their friends and colleagues at work. And that will impact on their kids, friends and so on and so on. There’s a huge ripple effect of you NOT reaching out to that client.
When I think of them, I have this image I’d like to share. It’s like they’re ‘tagged’ with your name. The person who has the perfect solution to help them overcome this specific problem they have.
But the tag is invisible and no one can see it. And when they do find you, that tag next to their name lights up when they connect and work with you and they’re so glad they found you, and you rock their world.
But if they never find you, that tag remains invisible – it might flicker every now and again as they come into contact with someone else that can help, but that tag won’t shine until they find the person that can help them change everything.
And if your name is the one on their tag, not doing what it takes for them to find you is pretty damned close to stealing, wouldn’t you say?
So even when it’s hard, even when you’re wondering why you set out on this path at all, even when you’re tempted to give up – know that those clients are all sitting out there with your tag – you’ve just got to get in front of them and show them you’re the one.