I talk about the importance of identifying your niche and determining your ideal client and what a huge difference this makes for your business. It’s one of the first things we went through on my 50 Days to $50K Bootcamp program. Today’s post contains tips on how to find that client once you’ve identified who they are.
If your ideal client is a single working mother in the US, you know need to figure out where this market “lives” on the internet. One really great way is to Google the kind of keywords your ideal client would use in order to find products or services that you are offering.
You can use a site like Google Adwords to find out how many people do search for the word(s) you think are important. For example, if you search for “single working mother” you will see that there are many searches for this market and a lot of competition on the internet that cater to these keywords. But, if you narrow your search to “financial help for single working mothers” or some other key phrase, you will see that there aren’t as many websites that use these keywords so your chances of ranking higher on Google are better!
Once you’ve discovered your keywords, now you can start adding those words in your blog and in your articles and this will start drawing an audience to your website. Why do all this? Well, if you choose your keywords wisely, it means when your dream client goes to the internet and types in your keyword(s), that your website will come up before others (your competition).
Another great search resource is Twitter. If you just go to the search feature on Twitter and start looking for people who are talking about being a single mother, and the other keywords you’ve decide on, you’ll find lots of people that you can start building relationships with just by offering some helpful advice. You can also go to Hashtags.org, and search for your keywords there too. This site compiles trends for all the tweets that end with a #, (for example #moms) people use those to follow and organize tweets, so you can find out the top hashtags used by your target audience and begin adding them to your tweets giving you a bit more exposure, plus do a search and see a list of all the people using those tags too!
I challenge you to try out one of these tools this week to see if you can open up a new way to seek out those ideal clients. Let me know how it goes!