Where is Your Ideal Client?

Posted on 25 July 2012 by

I talk about the importance of identifying your niche and determining your ideal client and what a huge difference this makes for your business.  It’s one of the first things we went through on my 50 Days to $50K Bootcamp program.  Today’s post contains tips on how to find that client once you’ve identified who they are.

If your ideal client is a single working mother in the US, you know need to figure out where this market  “lives” on the internet.  One really great way is to Google the kind of keywords your ideal client would use in order to find products or services that you are offering.

You can use a site like Google Adwords to find out how many people do search for the word(s) you think are important.  For example, if you search for “single working mother” you will see that there are many searches for this market and a lot of competition on the internet that cater to these keywords.  But, if you narrow your search to “financial help for single working mothers” or some other key phrase, you will see that there aren’t as many websites that use these keywords so your chances of ranking higher on Google are better!

Once you’ve discovered your keywords, now you can start adding those words in your blog and in your articles and this will start drawing an audience to your website.  Why do all this?   Well, if you choose your keywords wisely, it means when your dream client goes to the internet and types in your keyword(s), that your website will come up before others (your competition).

Another great search resource is Twitter.  If you just go to the search feature on Twitter and start looking for people who are talking about being a single mother, and the other keywords you’ve decide on, you’ll find lots of people that you can start building relationships with just by offering some helpful advice.  You can also go to Hashtags.org, and search for your keywords there too.  This site compiles trends for all the tweets that end with a #, (for example #moms) people use those to follow and organize tweets, so you can find out the top hashtags used by your target audience and begin adding them to your tweets giving you a bit more exposure, plus do a search and see a list of all the people using those tags too!

I challenge you to try out one of these tools this week  to see if you can open up a new way to seek out those ideal clients.  Let me know how it goes!

Measuring Your Twitter Success

Posted on 06 July 2012 by

If you are one of the 175 million people currently using Twitter then you know the power of social networking. Or do you?

It’s so important that you measure your efforts to see if your Twitter strategy is working. A great way to do this is to measure the click-through rates of your tweets. A great tool for this is Bit.ly where you can create a free account.

In addition to being a URL shortener that allows you to take those long web links and make them small for Twitter, Bit.ly has some other very clever features too. You can actually measure and track the click-through of every single URL that you tweet. If you are tweeting your blog posts, copy the link to your post, paste it in Bit.ly to shorten it and then Bit.ly will track how many people are interested enough in your tweet to click-through onto your blog. So you can see the effectiveness very easily. Because if you’re putting out tweet after tweet after tweet with a link in it and nobody is clicking on it, you need to be tweeting something differently or you need to be in front of different people. And you need to know that quickly and be able to act on that.

A new report this week from SocialTwist shows that Twitter is one of the best places to promote your items with an average of 19.04 clicks per tweet compared to Facebook’s average of only 2.87 clicks! So, remember this average when you review your Bit.ly results and don’t get disillusioned if you see that only a few people are clicking on your links. If you get no clicks, you probably need to think about changing your strategy.

Some things to consider if your results are lower than you would like; changing the times of your tweets and reviewing what you are sending. Timing can make a difference so test different days and times and review your results in Bit.ly, maybe your followers click more on Monday and Wednesday mornings, once you know this you can plan accordingly. Also review your messages, make them more compelling. Just writing “New on my blog, and a blog post title” may not get many clicks, but something like; “7 tips to help you double your business in 60 days” could make a HUGE difference.

If you aren’t measuring your Twitter strategy yet, take a few minutes to create and implement a measurement plan so you can improve your tweets, get more followers, and more business too!

Don’t forget to follow me on Twitter @nicolabird, hope to “see” you there.

JigsawBox Tip: Linking Affiliate Programs to JigsawBox

Posted on 13 April 2012 by

Link it up!JigsawBox is a platform coaches use because it is so easy to use and customizable. One great feature is the way JigsawBox is able to integrate so easily into other parts of your online coaching business – so why not use it to connect it to your existing affiliate program?

Why would you do this?

Selling your packages via affiliate programs means that you can increase your revenue immediately because you have more people selling it!

So if you run an affiliate program and you are ready to start selling your packages through your affiliates, here is how you do it:

First – Create the product in PayPal instead of using the JSB Features and do this for EVERY package you want to sell through your affiliate program.

Second, use the link you created in PayPal to create your affiliate link in whatever program you currently run your affiliate program through (i.e. InfusionSoft).

Third- Follow the directions below to use an outside shopping cart with JSB – but make sure that you price the package as $0!

1. Create your JigsawBox package and price your package as $0 in JigsawBox. Your clients will not be paying for the package in JigsawBox, they are paying in your shopping cart, so the JigsawBox price is $0.

2. Create a sales page on your website and create a thank you page on your website.

3. Create a product in your shopping cart program for your JigsawBox package. This is where you will enter the price of your package. Remember, you put your price in your shopping cart and price it as $0 in JigsawBox. For every JigsawBox package you will create a new product in your shopping cart. When you create that product in your shopping cart, make sure when you set this up, that after the person makes a purchase they are redirected to the thank you page you have created on your website.

4. Send your clients to the sales page you have created on your website to promote your JigsawBox packages.

5. On your sales page, you will create a “Buy Now” button, or add text that says something like; “Click here to register”. Then you will link that Buy Now button or Click here to register text using a link to the product that you have set-up in your shopping cart.

6. Your prospective client will then click on the “buy now” link that you have on your website and they will be taken to your shopping cart to make their payment.

7. Your new client who has just made their purchase will then be directed to the thank you page on your website – see point 2 that you must set this up in your shopping cart program to make this happen. On that thank you page, you want to say thank you (of course!) remind them of all the great things your package will provide to them and add the Client Link for your JigsawBox package. You will find this link in your JigsawBox on the My Packages page. It is the link that is to the right of the page called Client Link. Please add this and make it very prominent on your page and tell people to Click here to register and obtain access to your package.

8. When your client clicks that link, they are then taken to the JigsawBox registration page. They will need to enter their name and email address and create a username and password for JigsawBox. When they click Sign Up, they will be taken to a confirmation page in JigsawBox that will remind them of what their username is and also let them know that they will be receiving an email with this information too. This email is the Welcome email from JigsawBox.

9. Finally, test, test, TEST before launching! Make sure it’s all in place and working before you set it free!

And remember, if you are unsure of anything or need help – don’t be afraid to contact us by mailing support at support@jigsawbox.com.

We are always here to help!

E-Learning & You

Posted on 11 April 2012 by

Learning! It's great for you!Alright so we have to admit it, the digital age has transformed how we learn.

No longer bound by the tradition (although beloved!) of going to the library and researching or checking out that old dusty book, we have moved decidedly forward. We, students of modern technology have embraced how we learn. Our thirst for knowledge cannot be contained and e-learning, once something that was more curious than familiar is now a staple in our everyday lives. So let’s examine it!

What is E-Learning?

E-learning is the constant virtual flow of knowledge by both teaching and being taught information.

If you are a college student much like me, who is attending an online University, then you are accessing those virtual libraries, corresponding with classmates via discussion forums and virtual classrooms, and researching using online databases. If you are a technical support manager then you are no doubt training your support technicians by way of online content, a help desk, or even a series of PDF’s and videos. If you are a coach who has had their coaching programs in the more “terrestrial arena” and are not using platforms like JigsawBox to take it live, congratulations! You, too, are participating in the e-learning process.

So how does e-learning benefit over traditional learning?

It’s mobile. It’s convenient. It’s global.

We don’t have to bind ourselves to books that are not in store or worksheets that we have to fill out. We no longer have to go to an actual library to research information on a subject or paper. Laid out before us we no longer find seven thousand papers, two hundred pencils, and twenty pens. We do not have to file anything physically away and if we are the ones that are distributing content – it’s no longer about two hundred legal pads filled with notes.

Now it’s in the form of releasing information digitally. With Web based training and Computer based training, we are bringing our knowledge to the masses by allowing anyone with access to a computer or telephone the ability to direct connect to what they need to know. At JigsawBox, we look to that future and embrace it.

JigsawBox is that unique spot on the internet that is not just easy to use, but that also caters to e-learning. We encourage coaches and more to join us by signing up for a trial and just taking a look at how you can add your content and information by way of the module, create that package, and then send out that link for your clients to sign up immediately and start learning from you TODAY.

You can use your JigsawBox to promote your method of e-teaching your students via learning logs, questions and answers, forum discussions, trade documents and files, and so much more.

E-learning is not just the present, but it is the future. We here at JigsawBox appreciate how to stay ahead of the curve.

JigsawBox
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