I’ve named this blog post, “The Courtesy of Clarity” because it accurately reflects an important aspect of business:

Clarity.

Tilting your head in question yet? I have the answers you need.

If you are reading this post, chances are that you have gone out there and purchased a good or service from either an individual or a business. You have probably, at one point or another, gone online and looked at the various websites that host what you are about to buy. Some of these sites have detailed information, great visuals, and are high impact. They draw you into the purchase.

You are perfectly enticed because that site has answered your questions, shown you the product, and enabled you to buy thanks to their ease of use.

This is clarity.

For coaches, your clarity has to come on your sales or squeeze page. When you are designing these pages, you have to put the buyer in mind. By knowing your niche, understanding how the benefits of what you are offering helps them, and designing around that – you are on your way to making the sale and keep them coming back continuously. Promote what you can be sure you will deliver on.

What you never want to do is confuse them in the message. From the perspective of the client, they need the transparency of your offer. They do not need the longest words or the deepest definitions, they need to feel as if their message clearly defines their issues and the needed solutions.

The clearer and more profound that you are in addressing their needs and connecting it to what you can offer them, the more effective you will become. The client does not want to work to pay for you, they want be able to find the clarity they need by the information you deliver, connect to it, purchase it, and learn from it.